Content writing has a new acronym, UCO (user content optimization). UCO may not be a new tactic. In fact, it is as old as writing itself. Many of you know it by its former name, quality content. Nevertheless, website content writing has taken on a new role, challenging SEO as the acronym of choice. 
Search engine optimization (SEO) will not give up its king of the hill status easily. I doubt that it will ever be replaced. Yet, the new kid on the block may give it a run for the money. Let me explain why.
If you want to write articles online, then you have a dual challenge. Article writers must write material that is noticed by the search engines and noticed by a human observer. The two are not mutually exclusive. Although some would have you believe that the one or the other is more important.
I say that because in the past, many article marketers have focused on SEO to the near exclusion of quality content writing. We have all witnessed published gibberish obviously intended solely for the electronic eyes of some monstrous data gathering behemoth.
We all know it as gaming the system. A tactic used to get a webpage or site onto a search engine’s first page of results solely to make money writing articles online. We can all relate to that.
Many fellow article marketers paid lip service to quality content; either the content was shallow, not relevant to the title, or slipshod grammatically. Again, the emphasis was more about gaming the system. It worked for a while. There are many gurus that make money writing articles online that can attest to it.
Then Google in its infinite wisdom implemented the Panda/Farmer algorithm. Websites tumbled, pages fell off the web map, and article marketers cried foul. Why, because Google has a stated policy of wanting to give their users the best possible relevant search results. It was only a matter of time and inevitability that gamers would be shackled.
Google had to do something to save itself embarrassment. In the fallout, the famous and the infamous felt the slice of the Google sickle. The pain could have been avoided. To make money writing articles online, article marketers should understand the true meaning of content writing for article marketing.
The operative word in the phrase ‘article marketing’ is not marketing. It is article. What is an article? It is a written work that conveys information. Combine the word article with marketing and you have a channel to sell your product or ideas.
Search engines like Google are more and more obsessed with semantically relevant search results. That is why article marketers can no longer pay lip service to quality content. If you want to make money writing articles online and want your work to be relevant in the future, your work must be relevant and have high quality now.
High quality as defined by Google is not limited to relevant content. By Google’s definition high quality also includes formatting, spelling and grammar. Quality website content writing and writing online for money go hand in hand.
The writing is on the wall. Write articles online and provide user friendly quality content for user content optimization or fall by the wayside.
Some may think that semantic searching for the popular search engines is still in the distant future. Computer World reports, “Moreover, enterprise software vendors like IBM, Oracle, SAS and Microsoft have started to incorporate semantic search and W3C standards into their platforms, as have Web search engines like Google, Microsoft’s Bing and Yahoo.”
User content optimization is challenging search engine optimization as the prime traffic builder. Write articles online with quality content writing or the search engines will ignore you.
Gone are the days when writing for money meant keyword stuffing and laboring over strategically imbedding keywords at two to four percent of the article body. The behemoth search engines are looking elsewhere, and they are gathering steam.
SEO is not dead and will always be a factor in generating traffic. We all know that keywords are paramount in generating traffic. Yet, the emphasis is shifting from statistical indexing to contextual validity and relevance. Write articles online with this in mind and your SERPS will improve.
As article marketers we must continually remind ourselves that we are marketing with articles, articles that provide solutions, relay news, or give information. We write articles, writing for money, to get traffic. The traffic is generated by exposure to readers via multiple appearances of our work throughout the internet and by high positioning on search results pages.
Ultimately it is the quality of our content writing that visitors use to make a decision. Those decisions result in achieving our goal of converting the reader to buy, to optin, or to accept an ideology. That is what we do to make money writing online. Let us stop dumbing down our articles. Write articles online for your readers and the search engines will find you.
Start your article writing career without the hassle of conflicting information. Learn the simple and thorough way to write articles online to get traffic and sales, follow my road map to Google’s page one, and ultimately to make money writing articles online.
Have a look at this simple step by step article writing course: Writing On The Web.
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